Leveraging FY26 Momentum to Win More Federal Business

OASIS+ is one of the most significant government-wide acquisition contracts (GWACs) to emerge in recent years, with billions of dollars in potential task orders coming online in FY26. For senior leaders in government contracting, the opportunity is clear — but so is the competition.

In this environment, strategic partnerships are a force multiplier. By aligning marketing and capture strategies with the right partners, your firm can position itself to win more, deliver faster, and meet agency needs with greater precision. As noted in OASIS+ marketing insights, positioning is just as critical as technical compliance.

Why Marketing Partnerships Are Critical for OASIS+ Success

Winning OASIS+ task orders isn’t just about meeting technical requirements — it’s about standing out to contracting officers and program managers well before the solicitation drops. A strong marketing partner can:

• Amplify your visibility in targeted agency markets.
  
• Develop messaging that highlights your unique capabilities.
  
• Coordinate outreach so you stay top-of-mind with decision-makers.
  

When paired with a collaborative approach to capture, these efforts can dramatically increase win probability. This reflects best practices outlined in the Strategic Playbook for Government Contractors, which emphasizes agility, precision, and value-driven messaging in today’s federal market.

How Collaboration Accelerates Marketing Impact

OASIS+ allows for flexibility in teaming arrangements, meaning the right partnerships can open new agency doors. With a coordinated marketing strategy, partners can:

• Share competitive intelligence to refine targeting.
  
• Pool marketing resources for greater reach in pre-solicitation phases.
  
• Create joint capability briefs and microsites tailored to agency needs.
  

This unified presence helps agencies see the combined value proposition — and remember your team when it’s time to award. Successful teaming also requires recognizing that GovCon marketing operates differently from commercial marketing, where compliance, relationships, and procurement cycles matter just as much as creativity.

Maximizing FY26 Momentum Through Joint Campaigns

With FY26 in full swing, timing is critical. Joint marketing campaigns can:

• Engage agencies during market research and industry days.
  
• Build name recognition across multiple contract vehicles.
  
• Drive interest and credibility well before RFP release.
  

By leveraging each partner’s strengths, you can cover more ground — and more agencies — in less time. Video and digital content are especially powerful here: research shows video marketing in government contracting carries a 95% retention rate, compared with only 25% for static content.

The Senior Leader’s Playbook for OASIS+ Partner Marketing

To fully capitalize on FY26 OASIS+ momentum, senior executives should:

• Identify partners with complementary past performance and shared target agencies.
  
• Align marketing objectives so every campaign supports both capture teams.
  
• Invest in shared visibility efforts, from webinars to thought leadership placements.
  

Modern targeting strategies — such as IP targeting for federal campaigns — give joint teams more precision when it comes to reaching contracting officers and program managers at the right moment.

For background on the contract structure itself, executives can also review GSA’s official OASIS+ program page to align marketing strategies with federal acquisition priorities.

This isn’t just about splitting work — it’s about multiplying impact.

Bottom Line: OASIS+ Marketing Partnerships Win More

The most successful OASIS+ contractors in FY26 will be those who combine operational strength with marketing reach. Strategic partners amplify your message, expand your presence, and create stronger value stories for agencies — all of which can be the deciding factor in a competitive bid.