From Participation to Perspective: How GovCon Ideators Shaped My Approach to Growth
By Katie Helwig, CEO, Mild Red LLC I didn’t start in BD and sales. I actually started in marketing—back in the 90s—focused on promotional literature and early messaging. But early in my career, I moved into business development and sales, where I spent the majority of my time focused on relationships, pipeline, and closing business. […]
Generative AI in Capture: What Works, What Doesn’t (Yet)

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Cybersecurity as a Differentiator in Marketing

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The Missing Link Between Marketing ROI and Capture Success

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Agency Targeting Strategies: Win More Federal Contracts in FY26

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FY25 Close: 10 GovCon Marketing Takeaways & FY26 Outlook

The federal buying cycle, evolving procurement trends, and accelerated digital transformation are all shaping how agencies engage with industry partners.
AI Mythbuster: AI Will Replace Your GovCon Marketing Team

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